Many Australian Christians would have heard/seen recently advertisements/events for the new Jesus: All About Life! campaign!
You can check out the new Bible Society campaign here: http://www.allaboutlife.com.au/
Anyway, the main purpose of my post is to direct you to a radio show which held a conversation about the JAAL campaign, here: http://www.abc.net.au/sundaynights/stories/s2684515.htm
From the ABC website:
"The campaign is an attempt by the churches across the board - from Hillsong to the Catholic Church - to put religion and, more particularly, Christianity back in people's consciousness.
Auspiced by the Bible Society, it involves some 15 different participating denominations. Bible Society CEO, Daniel Willis, said this campaign was about "bringing Jesus into the market place and allowing people in the community to talk about Jesus".
Begun in 2002, the campaign has been rolled out in stages across Australia, from Adelaide, to Canberra, to Tasmania and now Sydney. It involves prime time advertising: radio, television and billboards.
But what sort of Jesus is being presented to the community?
"We want people to engage with the Jesus of the bible," said Daniel. The campaign uses both Luke's and Mark's Gospels.
Rev. Dr John Hirt said that, although he wants to support the campaign, he has some issues with it. "Are we commodifying Jesus?" he asked. "What happens if we do the research that tells us to abstract Jesus from the church?"
Taurus Marketing CEO, Sharon Williams, said that this was about choice. "People have the right to know about Jesus," she said, "and they have the right to then choose to turn him down". The idea is to link Jesus to ordinary, every day events and objects; sandwiches, beaches, beer: they're all a part of the campaign to try and sell Jesus."